Bryan Dorsey

Senior Product Designer

Strategy · UX Management · Speaker · Craft products to follow people not process, emotion drives conversion always

Recent Work

From removing friction in massive user experiences to bottling my own.

The Micro-Dashboard That Makes Sense of It All

Serving 14 million policies. Optimized to convert, built to reduce call-ins. Not the sexiest industry ... but if I can design clarity here, I can do it anywhere.

See the project

The Micro-Dashboard That Makes Sense of It All

Serving 14 million policies. Optimized to convert, built to reduce call-ins. Not the sexiest industry ... but if I can design clarity here, I can do it anywhere.

See the project

The Micro-Dashboard That Makes Sense of It All

Serving 14 million policies. Optimized to convert, built to reduce call-ins. Not the sexiest industry ... but if I can design clarity here, I can do it anywhere.

See the project

Paying Bills Sucks. But Knowing What to Pay Next Shouldn’t.

Built in React Native, Due Due App tracks bill timing ... not budgets—because if the money’s not there at the right time, you’re %@#*!

See the project

Paying Bills Sucks. But Knowing What to Pay Next Shouldn’t.

Built in React Native, Due Due App tracks bill timing ... not budgets—because if the money’s not there at the right time, you’re %@#*!

See the project

Paying Bills Sucks. But Knowing What to Pay Next Shouldn’t.

Built in React Native, Due Due App tracks bill timing ... not budgets—because if the money’s not there at the right time, you’re %@#*!

See the project

Not just a CPG product—a living case study.

I treat Danger Snacks as a live case study in ecommerce optimization—funnel tweaks, abandoned cart recovery, and storytelling. Every click, review, and reorder is data.

See the project

Not just a CPG product—a living case study.

I treat Danger Snacks as a live case study in ecommerce optimization—funnel tweaks, abandoned cart recovery, and storytelling. Every click, review, and reorder is data.

See the project

Not just a CPG product—a living case study.

I treat Danger Snacks as a live case study in ecommerce optimization—funnel tweaks, abandoned cart recovery, and storytelling. Every click, review, and reorder is data.

See the project

Word on the street

David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."

David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."

David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."
David Anfield
Senior Product Manager
"Bryan's contributions were remarkable. His understanding of user needs and ability to turn complex requirements into intuitive, appealing designs were key to our product’s success. He consistently delivered high-quality work that exceeded expectations, helping grow revenue from $2M to $25M+."
Tom Kuplic
Product Manager
"...his innovative approach was rooted in a deep understanding of users and their unmet needs. He could always target the key tangible and emotional value of the products we worked on, because he listened to users—what they said, how they said it—and teased out the core motivations from the unsaid things many designers miss."
Jacob 'Kuba' Tordoff
Software Engineer
"He is incredibly quick at solving problems, and he is focused on maintaining a fluid user experience, a value that cannot be overlooked. If there is a problem, Bryan is able to quickly brainstorm and come up with a revolutionary design that eases customers' pain, which ultimately leads to higher user satisfaction."
Ben Grams
Insurance Nerd | Agency SME
"Bryan's curiosity, and creativity make working in tandem with him seamless. I worked with Bryan as a SME during our time together at American Family. We were able to overcome unique challenge gateways and produce great work. I am a better, more innovative, business owner as a result of working alongside Bryan."