My background as a racer, announcer, and founder shapes how I lead design today—focused, human, and honest. I’ve built apps for Fortune 100s and shipped my own product with real customers and real stakes. That keeps me close to what matters: decisions that convert. I lead with empathy, but I never lose sight of the bottom line.
BMX Bikes & Big Mouths
1. Racing Roots & Design
I started racing BMX in 1978 at local tracks like Monrovia and Azusa—just a shy kid chasing speed and trying to keep the bike upright. It clicked immediately. I was all in. Years later, I paused that chapter to study design full-time, racing local motocross here and there to stay connected to the rush. Meanwhile, my mom stayed deeply involved in BMX as an announcer. In 2008, after we lost her, something in me reopened. I returned to the sport in 2010 and soon after won her all-time favorite race, the President’s Cup in Kentucky, where I swept all three nationals. That one was for her.
2. The Mic Found Me
It happened pretty naturally—someone handed me a microphone at a BMX race, and the next thing I knew, I was channeling my inner Linda Dorsey, and I could hear her. I finally understood why she loved it so much. That was over ten years ago. Since then, I’ve been behind the mic for BMX and motocross events across the country, including the Swap Moto Race Series, Pump Track Championships, USA BMX, and Red Bull Street Freestyle. I bring energy, humor, and heart to every class on the sheets. Announcing’s not about hype for me. It’s about capturing the moment and making racers feel like heroes.
How I Roll & What I Believe
3. Legacy of a BMX Mom
Linda Dorsey, was inducted into the BMX Hall of Fame in 2010. She was one of the first women to speak her mind and let it all hang out. Hilarious on the mic, sharp as hell, and just nosy enough to get up in everyone’s business—she somehow knew every kid’s name, even decades later. Many call her the voice of their childhood. Everywhere we went, racers would ask, “Is your mom here?” Her presence mattered. I carry that with me now, and I hear it in the nicknames and shoutouts I give when I’m announcing. They call me Legacy. I take that seriously.
4. Design Career Highlights
My design career exploded when I won the first-ever Gold Clio for interactive media. Soon I was partnering with teams at Disney, Nike, Mercedes-Benz, Boeing, and Alpinestars—brands that understood the value of emotional design. These days, I lead product and UX teams designing apps that balance people with profit. I’ve also self-funded and launched two digital products—a food accountability app and a pay-per-view platform for action sports. My CPG brand, Danger Snacks, is my wild card—a spicy, portable wake-up call that started as a side project and became a cult favorite.
5. What Floats My Boat
I studied cooking at the Natural Gourmet Institute in Manhattan, and that led to my managing the roadmap for their new class management system—a six-year project that means more to me than most notches on my résumé. I also love animals. I rescue, foster, and feed every four-legged friend that crosses my path. Photography helps me slow down and see—food, wildflowers, and those moments that make me pause and go back. And whenever I can, I’m composting, growing organic food, or riding my BMX bike, mountain bike, or my BMW F800GS adventure bike as far as the dirt will take me.
6. Why It Matters
I take creative risks because that’s where the good stuff lives—outside the comfort zone, beyond the sameness. It’s how I grow, and it’s how I help businesses grow, too. Announcing keeps me connected to my roots and tuned into the power of storytelling. Cooking keeps me present. Animals bring me peace. Design allows me to predict the future. And pushing my limits puts my innovation into hyperdrive—eliminating the fear to tell it like it is, to connect on a deeper level, and tell stories that matter.