Decore is the US's second largest cabinet door manufacturer.

Assignment: Rethink Decore’s Streamline™ kitchen cabinet specifier and online ordering system. Make it enjoyable.

UX Research (identify pain points)

Interviewed contractors and customers. Most knew what they wanted to order but were getting lost translating their needs using the UI.

Specifying Kitchen cabinets is complex. Here’s a bite-sized example of something as simple as selecting from a list of choices.

Removing items usually improves UI, in this case more storytelling customization was needed.

A standard material design text-based menu would have been a significant improvement. Still, it required users to read the entire menu before making a selection to ensure they select the correct option.

Material design menu

Enhanced visual menu

I produced isometric icons describing each cabinet visually to clarify the menu. This made it easier for contractors and their customers to proceed to the next step. The new icon menu was instantly recognizable, speeding up the ordering process.

Providing visual differentiation enables users to learn and find what they seek with less thinking and effort. Time savings can be significant, especially when specifying an entire kitchen.

UI augmentations like these (repeated throughout) make measurable improvements.