Description: Freshpay aimed to bridge the gap between the burgeoning world of Bitcoin and everyday spending, offering a debit card that worked anywhere Visa or Mastercard was accepted.
Role and Team: Operating from a bustling San Francisco co-working space as part of MuckerLab, our small team, comprised of the CEO, CTO, and myself as the UX/UI Product Designer, tackled the challenge of making crypto accessible.
During UX research I quickly discovered our most important scaling challenge. While experienced crypto users navigated digital currencies with ease, newcomers faced significant emotional barriers, riddled with anxiety and fear of costly mistakes. The core problem was clear: digital currency, though powerful, felt complex and unfamiliar to the average user.
Approach: To address this, my focus was simplifying the user experience, mirroring the familiarity of traditional banking. I employed design patterns to guide novice users, highlighting essential information with clear visual cues and breaking down complex processes into manageable steps.
Solution: Recognizing the emotional aspect of investing and spending, we adopted a human-centric communication style, aiming for a 6th-grade reading level to ensure clarity and approachability. We also carefully selected a friendly color palette to foster a sense of trust and ease.
Result: Ultimately, our solution centered on demystifying cryptocurrency. By prioritizing intuitive design, clear communication, and visual guidance, we successfully created a user experience that felt comfortable and confident, even for those with minimal crypto knowledge. This human-centered approach transformed Freshpay from a complex digital tool into a user-friendly bridge between Bitcoin and everyday commerce.
